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The Mercedes-Benz Tweet Fleet
The Active Parking Assist from Mercedes-Benz
recognizes empty parking
spaces by simply passing them.
That brought us to the idea:
If the car
knows where the empty parking spaces are – then everybody should know.
Just before Christmas when parking slots were hard to find,
the
Mercedes-Benz Tweet Fleet with its Active Parking Assist
tweeted empty
parking spaces in downtown Stuttgart.
The cars automatically generated a tweet with GPS data out of every
empty parking space they passed.
Via Arduino the onboard electronics
were connected to a GPS/GPRS-Shield. Tweets were generated
with a PHP
Relay which sent the GPS-Data. This is how people could find empty
parking spaces near
them on twitter and even be navigated there by a
linked Google map.
The press released this Christmas service the night before the
promotion.
Within a day, Mercedes-Benz Tweet Fleet was ranked top 3 of
the
most discussed topics in the German-speaking social web.
Not only did this bring the Active Parking Assist up for discussion,
but
it also proved the innovation leadership of Mercedes-Benz.
Agency: Jung von Matt Neckar
Credits: Boris Noll, Viktor Vent Végh, Matthias Hess