The Mercedes-Benz Tweet Fleet

The Active Parking Assist from Mercedes-Benz
recognizes empty parking spaces by simply passing them.

That brought us to the idea:
If the car knows where the empty parking spaces are – then everybody should know.

Just before Christmas when parking slots were hard to find,
the Mercedes-Benz Tweet Fleet with its Active Parking Assist
tweeted empty parking spaces in downtown Stuttgart.

The cars automatically generated a tweet with GPS data out of every empty parking space they passed.
Via Arduino the onboard electronics were connected to a GPS/GPRS-Shield. Tweets were generated
with a PHP Relay which sent the GPS-Data. This is how people could find empty parking spaces near
them on twitter and even be navigated there by a linked Google map.

The press released this Christmas service the night before the promotion.
Within a day, Mercedes-Benz Tweet Fleet was ranked top 3 of the
most discussed topics in the German-speaking social web.

Not only did this bring the Active Parking Assist up for discussion,
but it also proved the innovation leadership of Mercedes-Benz.

Agency: Jung von Matt Neckar
Credits: Boris Noll, Viktor Vent Végh, Matthias Hess

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