Promotion idea

Brand: Mercedes-Benz

Product: The new innovative Night Assist Systems from Mercedes-Benz.
The Intelligent Light System, the Adaptive High Beam Assistant or the Night View Assist Plus.

Idea: The Rallye Hammerfest
To get Awareness for the new innovative Night Assist Systems from Mercedes-Benz. First of all people can participate in the Qualifying Slalom Races, which take place at night, on several huge parking spaces. After qualifying on the streets, people go on competing on the web to finally qualify for the exclusive 24 Hour Night Rallye in Hammerfest.

Credits: Viktor Vent Végh, Matthias Hess

Imprint